The concept of Swadeshi is more than 100 years old. It was a guiding force for the Indian freedom struggle under the visionary leadership of Lokmanya Tilak, Veer Savarkar, Shri Aurobindo and Mahatama Gandhi. Even decades after independence from British Colonialism it was felt that for total economic freedom it is essential to make Swadeshi a way of life. To make people aware of the on going economic imperialism, few organizations like Bharatiya Mazdoor Sangh (BMS), Bharatiya Kisan Sangh (BKS), Akhil Bharatiya Vidyarthi Parishad (ABVP) etc. star