The North America event management market is accounted to US$ 1.82 Bn in 2018 and is expected to grow at a CAGR of 12.6% during the forecast period 2019 – 2027, to account to US$ 5.12 Bn by 2027.

North America Event Management Software Market - Insights

Integrating Artificial Intelligence with Event Management Software are having a Significant Impact on the North America Event Management Software Market Growth

The North America event management market is witnessing considerable expansion, significantly influenced by the growing integration of artificial intelligence (AI) into event management software. Industries worldwide, including media & entertainment, government agencies, and educational institutions, are increasingly adopting and investing in disruptive technologies like AI, IoT, big data, and predictive analytics. This trend is fueled by the successful implementation of AI, which has resulted in enhanced operational efficiency, increased sales, and improved customer experiences across various sectors. Consequently, vendors are enhancing their solutions by incorporating AI technology to gain deeper customer understanding and boost sales through AI-powered features. This development is a key driver for the North America Event Management market's projected growth during the forecast period, as organizations recognize AI's potential to revolutionize event management.

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Adoption by Small and Medium-sized Enterprises (SMEs) will offer future growth opportunity for the North America Event Management Software Market

Currently, large enterprises constitute the majority of event management software customers, primarily due to their complex operations and early adoption of advanced technologies. While large corporations are at the forefront of digital transformation, small and medium-sized enterprises (SMEs) are still in the nascent stages of adopting the latest technology trends. Factors such as limited resources and a lack of awareness about the potential benefits of digital transformation contribute to this slower adoption. Therefore, SMEs represent a significant future growth opportunity for players in the North America event management software market. To capitalize on this potential, companies are investing in marketing initiatives to raise awareness and generate interest among small-scale businesses, thereby creating substantial opportunities for market expansion in the forecast period.

North America Event Management Software Market: Solution Type Segment Insights

Event management solutions streamline and automate the planning process for academic and professional events like conferences and exhibitions. These solutions centralize tasks, saving time and costs. The advancements in cloud-based services have also fueled the demand for cloud-based event management software, offering benefits like accessibility and scalability. As a result, the software type segment is expected to continue its growth trajectory, acting as a major catalyst for the North America Event Management market's expansion as organizations increasingly recognize the value proposition of these tools.

North America Event Management Software Market: Application Segment Insights

The North America Event Management market, categorized by application, includes event planning, event marketing, venue and ticket management, reporting and analytics, and other related areas. The increasing use of advanced technological software for event management has led to higher demand across these applications. The availability of innovative tools for analyzing event data and providing actionable insights for maximizing ROI is a significant factor driving the growth of the North America event management software market during the forecast period, as organizations seek data-driven approaches to enhance their event outcomes.

NORTH AMERICA EVENT MANAGEMENT SOFTWARE MARKET SEGMENTATION

North America Event Management Software Market — By Solution Type

  • Software
  • Services 

North America Event Management Software Market — By Application

  • Event planning
  • Event marketing
  • Venue and ticket management
  • Reporting and analytics
  • Others

North America Event Management Software Market – By Geography

  • North America
    • U.S.
    • Canada
    • Mexico

North America Event Management Software Market - Company Profiles

  • Active Network
  • Arlo
  • Attendify
  • Aventri
  • Bizzabo
  • Cvent
  • Dean Evans and Associates, Inc.
  • Eventbrite, LLC
  • Grenadine Technologies Inc.
  • Zerista, Inc.   

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